Building High-Performance Partner Ecosystems From Day One
Helping cybersecurity, cloud, infrastructure, identity, and SaaS vendors design, build, assess, and scale partner ecosystems that drive measurable growth.
Reid was a must-have resource.
— Stephen Minton
From Reseller Insight to Channel Success
For 15 years, I owned and operated a technology reseller business, evaluating which vendors earned our investment, training resources, customer relationships, and sales focus. Today I help vendors build partner ecosystems based on what partners actually need to succeed—not what vendors assume they value.
Reseller Perspective
I understand what motivates partners to invest in a vendor relationship and what causes them to walk away.
Vendor Execution
I have built and led channel programs for security, cloud, infrastructure, and software vendors.
Ecosystem Architecture
I help vendors design complete ecosystems: VARs, SIs, MSSPs, distributors, alliances, and enablement.
Engagement Models
Hourly Strategic Advisory
Executive guidance, channel strategy reviews, partner planning, and market entry advice.
Monthly Ecosystem Assessments
Channel health reviews, partner productivity analysis, pipeline assessment, and recommendations.
Partner Recruitment
Recruitment and enablement of VARs, SIs, MSSPs, distributors, and strategic alliances.
Ecosystem Architecture
Partner program design, distribution strategy, messaging, incentives, and launch plans.
Fractional Channel Leadership
Senior channel leadership without the cost or delay of a full-time executive hire.
End-to-End Execution
Short- or long-term execution support from strategy through partner activation and pipeline growth.
Partner Ecosystems Built for Measurable Growth
SMS Passcode
Built North American Channel From Scratch
Created the indirect channel strategy and ecosystem for a Denmark-based security vendor expanding into North America.
- 50%+ quarter-over-quarter channel revenue growth
- Exceeded $1M+ revenue quota
- Recruited and trained resellers, VARs, and SIs
Blue Coat Systems
Cloud Security MSSP Ecosystem
Spearheaded channel program for SaaS-based security solutions.
- Recruited 20+ MSSPs
- Revamped cloud channel program and positioning
- Consistently overachieved quarterly targets
GoGrid
Award-Winning Cloud Channel Program
Launched cloud infrastructure startup into indirect sales channels worldwide.
- Negotiated Ingram Micro distribution agreement
- Built award-winning channel program
- Managed $250K channel marketing budget
What Industry Leaders Say
“Our pipeline went from 20% channel driven to nearly 80% channel driven. Reid was a must-have resource.”
Stephen Minton“Reid quickly assessed channel partner coverage, identified recruitment opportunities, and had an immediate effect on pipeline growth and incremental revenue.”
Junelle Swan“Reid was instrumental in creating and executing our channel strategy and leveraging channel relationships to penetrate competitive markets.”
Jeff Tonkel“Reid is a trusted strategic advisor. You can take his sales projections to the bank.”
Vincent DeschampsSecurity, Cloud, Identity & SaaS
Cybersecurity
Identity & Authentication
Cloud Infrastructure
SaaS
Network Security
MSP / MSSP
Partner Ecosystem Readiness Assessment
Answer five quick questions to see whether your organization is ready to build or scale a partner ecosystem.
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Start by defining your partner profile and channel launch plan.
Partner Pipeline Calculator
Estimate how active partners, deal volume, deal size, and close rate can translate into partner-driven revenue.
$375,000
Let’s Build Your Partner Ecosystem
Whether you need one hour of expert guidance or a long-term channel growth partner, I can help accelerate your partner strategy and execution.
Scan to Connect on LinkedIn
Mobile: 925.680.1883
Email: reidcooper@sbcglobal.net
LinkedIn: linkedin.com/in/reidcooper